Project Background
Li Ning Co. Ltd, founded in 1990, is one of the leading sports brand enterprises in the PRC. It is the first Chinese company to establish a R&D center in China for sporting products, to implement the ERP system and to be listed in oversea stock market. The company vision is to become a world-leading brand in the sporting goods industry. Li Ning use “Anything is Possible” as the brand slogan. Li Ning is now a representative of the Chinese sports brand and it is a symbol of new stage that Chinese sports brand have entered into China market.
Project Summary
Moving from coastal area to Wuhan, Li Ning needs to review its domestic supply chain network for improving logistics operation efficiency and reducing logistics cost. As such BPS carried out below planning and design for Li Ning:
1、To develop a comprehensive logistics network which focusing on Jingmen Logistics Center.
2、By using advanced IT system and automated sorting technology, Jingmen Logistics Center is able support the concept of “more batch and smaller batch size” and quick response for order handling.
3、To setup five distribution centers located in Jingmen, Changchun, Beijing, Shanghai and Guangzhou respectively. The use of cross docking in these distributer centers support the formulation of a quick response logistics network that support both retail and wholesale business.
4、To propose less than two days logistics response in 900km radius of national DC and 600km radius of regional DC. (About 95% of the total business in 2013).
5、The remaining 5% of businesses are mainly come from the western China and their logistics response time is set of about 3-5 days.